It’s time to cut.
It’s a difficult conversation, until the CFO realizes what you’re doing.
At the onset of the last three major recessions, I found myself driving to every client, meeting with the business owner, or the CFO if the company had one. My visit purpose and agenda was crystal clear, and I needed < 5 minutes of time to get my message across:
It appears the economy is going to hell, fast. This will likely be a very bad recession. I am here to tell you that I want to help by offering to cut my costs down, and help you to figure out how and where to cut the expense my company represents as effectively as possible. If there is a “minimum effective dose” of tech support necessary to keep you running so you can get through this, I’ll help you find it.
Each time I got to the CFO or owner before they got to me.
As the dot-com bubble burst, as the 2008 Great Financial Crisis unraveled, and again during the lockdowns of 2020, the results were the same: When it came time for the CFO to start scrubbing expenses (vendors) I was already checked off the list. I also noticed that if I wasn’t aleady on their holiday card list, a Christmas card always seemed to show up that year.
What about the next recession?
I believe one hell of a financial crisis is coming our way. It’s going to be so big we should call it a megacrisis. My reasoning behind this isn’t for this post, but you will find it here.
When I say megacrisis, I mean a crisis that is fundamentally multiple mega-tsunamis happening at once, in a swell large enough to wipe away hundreds of trillions of dollars of wealth and value, and leaving the economy wrecked. Imagine: No clients. No jobs. No income. Expenses piling up.
Every business person I have ever met overspends and wastes more money in one category of their budget above all else: technology. The overspending on tech is frankly obscene.
The second category is people. The third category is facilities.
The above is from a recent customer call. Names have been removed to preserve customer privacy.
If you have questions about Tech Concierge or Deflationary IT,
please reach out to James Coleman here.